Tarzo Landing Page Variants
A/B test variants for Lemonade Pet Insurance. Click any card to preview.
Created by Tarzo in partnership with Lemonade to test different messaging approaches for pet insurance acquisition.
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Version 1
Adventure Video
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Video hero for adventurous pet parents
Active Pets + Video
/adventure-video🚨
Version 2
Vet Bill Shock
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Highlights real vet costs to create urgency
Emotion + Urgency
/protect💰
Version 3
Price + Savings
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Focuses on affordability and plan tiers
Budget Shoppers
/plans⭐
Version 4
Trust & Proof
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Heavy on social proof and testimonials
Skeptical Users
/coverage🐾
Version 5
Dog/Cat Personalization
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Dual CTAs for dog and cat owners
Facebook Cold Traffic
/start🏆
Version 6
Editor's Choice Widget
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Single-card widget style with badge
Clean & Focused
/simple📱
Version 7
Mobile App Style
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App-like design, CTA visible without scrolling (mobile only)
Ultra Minimal
/mobile🏊
Version 8
Adventure GIF
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Animated GIF of dogs having fun
Eye-Catching
/gif🎬
Version 9
Video Background
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Auto-playing video for engagement
Dynamic
/video🐕
Version 10
Adventure Dogs
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GIF hero for adventurous pet parents
Active Pets
/adventure🔬
Version 11
Top 5 Comparison
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Lemonade #1, others greyed out
Research Authority
/compare⚡
Version 12
Save Up to 90% on Vet Bills
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Emphasizes quick quote flow and ease of use
Speed + Simplicity
/get-quote